For the MTN Bushfire 2024 festival, I designed the complete visual identity and crafted the social media rollout strategy, including artist and general announcements. My work involved creating a cohesive digital design assets pack that ensures brand consistency across all communication platforms. This pack was provided as open files, enabling the social media and design teams to easily execute the campaign and maintain the vibrant and inclusive energy that the festival embodies.

From branding to final delivery, I focused on delivering visuals that reflect the essence of MTN Bushfire – a celebration of music, art, and culture.