For the Vuse Street Covers campaign celebrating the brand’s 10-year anniversary and its connection to urban culture, I was brought on board by Creative Director Johan Swella and Producer Hardus van Deventer to team up and bring this project to life. I developed the visual identity and digital asset pack, used by the agency team across all campaign elements, to capture the essence of underground music and art scenes worldwide. Showcasing unique local talent from Johannesburg, Dubai, Barcelona, Medellin, and Liverpool, this campaign spotlights each city’s creative culture. In collaboration with international DJ Anfisa Letyago and album-sleeve artist Brian Cannon, the campaign unfolds through a five-part film series that pairs emerging musicians with visual artists, reviving the lost art of album covers.